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Diamonds Direct Biography
Itay Berger, President, born and raised in Israel, Berger first had a short professional career as a soccer player on the Israeli National Team for two years playing a midfield position. He then served in the Israel Defense Force for three years where he was in the Air Force. After the military, Berger attend Law School in Israel and began his professional career working for one of the biggest law firms in Israel, specializing in commercial and real estate law.
After only two years of practicing law, Berger accepted a family offer to enter the diamond industry. This is when he began working for Diamonds Direct's parent company, headquartered in Israel. After studying and learning the diamond trade, Berger was asked to come to Charlotte, NC to serve as Vice President of Diamonds Direct's first retail store, Diamonds Direct Southpark in Charlotte, NC.
Berger poured his heart and soul into developing the Charlotte store and set his sights on opening new locations to showcase Diamonds Direct's exceptional business philosophy. In 2005, Berger started the Diamonds Direct Foundation, a 501-C3 non-profit organization that focuses on giving back to the community as much as possible, in particular to women and children organizations.
Diamonds Direct has been honored as one of the top 20 independent jewelers since 2006, due in large part to Berger's dedication to the business. Berger has since opened two more locations, in Raleigh, NC and Birmingham, AL, and is still looking to grow.
Berger is now the President of Diamonds Direct and his future career aspirations include expanding the Diamonds Direct concept and philosophy to other markets. With the unique concept of mining, cutting, and selling directly to the public, Berger truly believes Diamonds Direct can revolutionize they way diamonds are priced and sold.
Itay enjoys spending time with his wife, Liat, and three children, Omer, Yahli and Jonathan. They love to spend time listening to music, enjoying outdoor sports like soccer and biking and traveling as a family.
Diamonds Direct
Diamonds Direct Biography
Itay Berger, President, born and raised in Israel, Berger first had a short professional career as a soccer player on the Israeli National Team for two years playing a midfield position. He then served in the Israel Defense Force for three years where he was in the Air Force. After the military, Berger attend Law School in Israel and began his professional career working for one of the biggest law firms in Israel, specializing in commercial and real estate law.
After only two years of practicing law, Berger accepted a family offer to enter the diamond industry. This is when he began working for Diamonds Direct's parent company, headquartered in Israel. After studying and learning the diamond trade, Berger was asked to come to Charlotte, NC to serve as Vice President of Diamonds Direct's first retail store, Diamonds Direct Southpark in Charlotte, NC.
Berger poured his heart and soul into developing the Charlotte store and set his sights on opening new locations to showcase Diamonds Direct's exceptional business philosophy. In 2005, Berger started the Diamonds Direct Foundation, a 501-C3 non-profit organization that focuses on giving back to the community as much as possible, in particular to women and children organizations.
Diamonds Direct has been honored as one of the top 20 independent jewelers since 2006, due in large part to Berger's dedication to the business. Berger has since opened two more locations, in Raleigh, NC and Birmingham, AL, and is still looking to grow.
Berger is now the President of Diamonds Direct and his future career aspirations include expanding the Diamonds Direct concept and philosophy to other markets. With the unique concept of mining, cutting, and selling directly to the public, Berger truly believes Diamonds Direct can revolutionize they way diamonds are priced and sold.
Itay enjoys spending time with his wife, Liat, and three children, Omer, Yahli and Jonathan. They love to spend time listening to music, enjoying outdoor sports like soccer and biking and traveling as a family.
Diamonds Direct
Diamonds Direct
Diamonds Direct
Diamonds Direct
Diamonds Direct
Diamonds Direct
Diamonds Direct
Diamonds Direct
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